Elisa Deshayes
24 Years Old
French-Canadian, I arrived in Montreal at the age of 12, and quickly learned to adapt and open myself to new environments. This change allowed me to develop great flexibility and open-mindedness.
My loved ones describe me as a gentle, attentive, and empathetic person. Being delicate and meticulous by nature, I attach great importance to details and the quality of the work accomplished. Everything I create, I do so while maintaining a level of excellence faithful to my values, with the desire that the fruit of my labor reflects who I am.
Through my studies in visual presentation design and fashion marketing, and then my training in aromatherapy, I developed an aesthetic sensibility, rigor, and a clearer understanding of how a brand is built and positioned consistently. Each training brought me a different, but complementary piece.
By bringing them together, I realized that I wanted to create a project in my own image. Entrepreneurship then presented itself as a logical next step: a concrete way to bring an idea to life in line with my values.
Birth of Noélia
Nature has always inspired me through its gentleness and richness. Early on, I came to understand the wealth of precious resources it offers us to care for ourselves, simply.
From a young age, my mother introduced me to this artisanal approach and to the world of essential oils, passing on her appreciation for simple recipes and the importance of taking time for self-care.
This interest in natural ingredients led me to pursue professional training in aromatherapy and therapeutic body care formulation, allowing me to deepen my knowledge and develop safe, carefully formulated products.
It is from this heritage, enriched by everything I have learned along the way, that Noélia was born.
The Ginkgo Leaf
Noélia's Symbol
The ginkgo biloba is a tree that has existed for over 270 million years. It has survived everything. Even Hiroshima. The following spring, it was already blooming again. Ginkgos live for over 1,000 years. At Noélia, we create to last, not to follow a trend. Observe its veins. Delicate. Precise. Balanced. Like the care, attention, and detail behind every Noélia product. Its fan shape connects heaven and earth. A symbol of balance. A balance between what we give to the world and what we choose to give to ourselves. Today, everything moves too fast. Noélia chooses to slow down and restore natural care to an essential place in daily life. The ginkgo leaf. More than a logo. A symbol. Naturally, Noélia.
Crowdfunding Campaign – La Ruche
In March 2026, Noélia launched a crowdfunding campaign on La Ruche. Thanks to your incredible support, we surpassed our goal, raising $6,690.
Thank you to everyone who believed in Noélia from the very beginning. Your support helped bring this project to life and continues to help it grow today.